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What Defines Marketing

Marketing is one concept in business that is widely talked about by many stakeholders and reviewers online. There are many ways to go when it comes to implementation of marketing strategies for a business. The information online and other sources is way too much that a new business owner will have a difficult time knowing which way to go. As many experts will agree, no matter how you break down marketing, there are three main broad steps of a successful marketing process. All you will be doing in marketing will be to capture , connect and convert the potential clients into customers. The brand positioning is something that you have to look at before the three steps can be made to work.

The perception that the customers will have about you will be determined by how you position yourself. some car brands have built their name on producing luxurious vehicles for the affluent while others have a reputation for building vehicles that are reliable cheap. The two brands are giving the customer the same product but they are worlds apart due to the positioning. The way a brand positions itself in the market will dictate everything else when it comes to marketing . This is why a customer will have no problem paying high amounts of money to have a brand name. The way you position yourself makes it possible to attract a certain category of customers in the market.

shoppers who buy their products on a budget will feel that a higher priced product is too much for them to afford while the affluent will prefer the product as they think the higher it costs the better it is. Find the target groups that will find use for the products you have and then position yourself to serve them. Capturing the attention of the potential customers being the first step is not easy , you need to be creative especially if you are doing it online.

Here you are creating awareness about the product. Connecting means engaging with the customer and getting their view, its two way, here you need to show them the value they get when consuming the product. If the product solves a problem the potential customer as they will want to have the product. If you have been successful in making the customer see the way to have the product go on and make it tempting for them , through use of limited time offers and other similar strategies the customer will not want to miss out.